Why Newsrooms Need to Embrace ‘Experiences’ as Their Differentiator

by: Brian Morrissey | Digiday

The cliche “content is king” is trotted out plenty. That mindset is a virus in newsrooms, according to Raju Narisetti, svp of strategy at News Corp, a former journalist who has crossed over to the business side, and the guest on the Digiday Podcast this week.

 

The laser focus on content above all else has blinded newsrooms to embracing how important it is to focus on packaging content in such a way that the experience of consuming it is an advantage.

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