Why Positive News Wants to Become a Co-Operative

by: Alastair Reid | Journalism.co.uk

Psychologists have a predictably cold, scientific term for that fuzzy feeling of witnessing an act of virtue or compassion – moral elevation.

 

Oxytocin, the so-called ‘love hormone’, floods the veins from the hypothalamus and organs in the chest, including the heart (yes, really). Many experience feelings of altruism and a desire to copy that behaviour, to be better people.

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