Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

by: Michael Sebastian | Advertising Age

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors that it’s quickly transforming into a digital-first media company. It’s certainly made strides, introducing video series, increasing traffic to sites like Time and People and, just this week, acquiring sports blogging network FanSided.

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