Hearst to Target Online Shoppers with New Digital-Only Site

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Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches.


Hearst is about to unwrap the first of a few new digital-only products, a shopping site called BestProducts.com. The site is expected to launch later in the week of Oct. 26. It’s being run by executive director Patrick Varone and will have a team of 15 when fully staffed.

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