Hearst UK Refocuses Its On-Site Video Strategy

Since October, Hearst UK has focused on growing video views and revenue on its site, rather than catering to the ever-changing whims of social platforms.

Hearst UK has a video editor for Good Housekeeping and Cosmopolitan, and since last year, it has hired an additional three video editors for a centralized video team. Investing more time and energy in creating original video led to a refocus on distributing on Hearst’s own platforms.

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