Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

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By: Jason Del Rey | AdAge.com

Another big magazine company is looking to ad tech to make its online ad inventory more valuable.

Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad exchanges, Hearst Magazines’ digital unit — Hearst Digital Media — is starting to work with an ad-tech vendor on its own exchange.

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