By: Press Release | Saxotech
Tampa, Fla. – September 5, 2012 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced that Heartland Publications will centralize its newsrooms with SAXOTECH Online to manage news content across multiple digital channels for all 50 newspaper sites throughout Oklahoma, Tennessee, Kentucky, North Carolina, South Carolina, Ohio, Virginia, West Virginia and Georgia.
SAXOTECH Online will improve workflow and the sharing of information across all Heartland Publications’ properties and will enable the media company to manage and present hundreds of new articles and images each week with greater efficiency. By centralizing the newsroom on one solution, each newspaper property will be able to dedicate more time toward creating and delivering the best possible content to its readers.
Taking advantage of SAXOTECH’s digital publishing offerings, Heartland Publications will also include SAXOTECH’s E-publishing module. The automated, yet simple to use e-paper will give the media company the ability to create an interactive user experience. Editors will be able to quickly publish online, track reader behavior, create interactive rich media ads and make instant article updates.
“We understand the importance and focus Heartland Publications places on community journalism and viewer experience,” said John Pukas, vice president of business relations, SAXOTECH. “Through the use of SAXOTECH’s solutions, Heartland Publications will be more agile and better positioned to quickly respond to readership trends and to drive its digital initiatives.”
About Heartland Publications
Heartland Publications, LLC was formed in May 2004 with a single acquisition of 24 publications from the CNHI newspaper group. Currently owning fifty paid publications, we believe in the future of community newspapers and continue to seek to grow in terms of both quality of our products and quantity of our holdings. Our publications epitomize the meaning of community journalism as they are all located in medium and small sized markets where quality local news is the singular important component of our focus. We believe that our mission is to provide the highest quality subscriber and advertiser vehicles available within our local markets. Property locations are in Oklahoma, Tennessee, Kentucky, North Carolina, South Carolina, Ohio, West Virginia and Georgia.
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.
SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH’s solutions are in use by more than 1000 news organizations around the world. For more information visit www.saxotech.com.