By: John Reynolds | MediaWeek
Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers the opportunity to read the paper’s content in selected pubs and bars in London and Cardiff.
The initiative forms part of Heineken’s Hub initiative, which kicked off in April and involves providing superfast broadband in selected premium bars and pubs across London and Cardiff.
The app launches on June 23 and will be available from 11am every day.
Users will be able to click on a link to the bespoke tailored digital version of i from one of the hub sites. The app’s home page design will incorporate i and Heineken branding.