HELP-WANTED ADVERTISING CONTINUES TO RISE

By: Staff reports

Conference Board Figures Released



The Conference Board’s Help-Wanted Advertising Index rose to 89 in January,
up three points from December. One year ago, it was 92.


Help-wanted advertising has risen over the past three months in all regions
except for East South Central (down 4.9%), according to the group’s monthly
survey of 51 newspapers across the country,


‘Employers are not cutting back on job-recruitment efforts, especially in
print ads,’ says Ken Goldstein, an economist at the Conference Board. ‘Employment
searches on the Internet are also continuing at strong levels, although much of
this activity is still difficult to measure accurately.’



Regions with the largest increases were the Pacific (7.8%), South Atlantic (7.7%),
and East North Central (5.5%). Sixty-five percent of labor markets had rising
want-ad volume last month.


The group predicts the unemployment rate will fall below 4% this spring, which
should further benefit recruitment advertising.



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Staff reports







(c) Copyright 2000, Editor & Publisher

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