Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and branded content.

 

GroupM, the media buying arm of WPP, is hoping to bolster its ongoing partnerships while growing its use of relevant content for younger generations.

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