Here’s Why The New York Times Thinks Readers Will Pay $6 Every Four Weeks for Opinions

By: Michael Sebastian | Ad Age

Is The New York Times suffering from collective amnesia? That was the question bouncing around last week when the Times introduced its latest subscription product, NYT Opinion.

For $6 every four weeks, subscribers get unlimited access to an iPhone app, NYT Opinion, with Times opinion articles as well as curated opinion pieces from elsewhere on the web in a section of the app called Op-Talk.

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