Here’s some good news and bad news for publishers losing sleep over the rise of adblocking: The good news is that most people don’t hate all ads. The bad news is that, no, they won’t turn off their adblockers, even if you beg them.
This is according to a new survey from AdBlock Plus and marketing company HubSpot, which quizzed both users and non-users of adblocking plugins on why they use (or don’t use) the tech. While the likes of PageFair regularly release macro data on adblocking trends, there has been less data about the motivations of users themselves. HubSpot surveyed 1,055 people in the U.S., U.K., Germany, and France, 70 percent of whom were adblocker users.