Hitting Pay Dirt on Content Farms Is All About the Traffic

By: E&P Staff

Edmund Lee | Advertising Age

When Jodi Jill was laid off from her position as an assistant at a car dealership two years ago, she took a number of odd jobs to pay the bills, from hawking oranges off the Venice exit on the 405 freeway in Southern California to fixing sequins onto costume dresses. She also wrote the occasional article for Examiner, the crowdsourced content play backed by billionaire investor Philip Anschutz.

Fast forward two years and Ms. Jill, who was briefly homeless after being laid off, says she’s made just under $100,000 in the past year by writing exclusively for Examiner.

The Examiner and its better-known competition, Demand Media and Associated Content, are often lumped into a sector called “content farms,” which enlist freelancers to write search-friendly content, and pay them either very low rates or fees based on traffic. So what does it take to make $100,000 a year writing for a content farm?

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