Homepage Traffic is Up By 25 Percent Since The Sun’s Redesign

The Sun took the wraps off its redesigned website last month as part of a post-paywall strategy to drive traffic. Today, the News UK tabloid claims homepage traffic is up on average by 25 percent, although the publisher wouldn’t give out specific figures.

As part of the wider strategy put in place at the beginning of this year, the title has also been optimizing for search — something The Sun didn’t need to rely on while it was behind the paywall — and has updated its content platform.

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