Honolulu Takes TMC Mailing In-House with Kodak Versamark Printers

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By: E&P Staff

The Honolulu Advertiser bought three Kodak Versamark DS5120 digital printing systems to directly address micro-zoned products instead of using detached label cards. In-house addressing and mailing of total market coverage publications, until now outsourced, will save time and money and allow greater control of the product, according to Advertiser Packaging and Assembly Manager Ron Marasco.

Providing print areas from one inch to 2.77 inches, the Kodak Versamark D-Series Printing Systems can be placed inline with mailroom or press equipment for addressing newspapers, TMC and other direct mail pieces for individual copy delivery.

Last fall, Kodak introduced the combination of another Versamark, the VX5000, and an in-line finishing system from Hunkeler AG for newspapers considering short runs printed at remote locations for more-timely distribution among mobile and geographically dispersed readers. The company said the solution also will allow newspapers to more finely target readers to serve smaller communities, microzones, and suburbs with focused content and advertising.

The VX5000 is an integrated digital printing system capable of producing 100% variable data in black, spot color or process color, depending on configuration. Built on a modular and flexible platform, the VX5000 uses continuous inkjet printhead technology for print speeds yielding more than 2,000 pages per minute with a low per-page operating cost. Hunkeler’s Generation 6 cross cutter and newspaper finishing line match the speed output of the Kodak printer, for production of over 1,000 finished 40-page newspapers per hour, according to Hunkeler CEO Stephan Hunkeler.

Kodak said the solution “represents the only digital technology that can print on standard newsprint with full duplex process color at 500 feet per minute.” It will be expanded to include the Kodak Versamark VT3000 printing system later this year. Kodak said the VX5000 with Hunkeler inline finishing will enable commercial printers to provide travelers and expatriates with same-day delivery of their home-country or hometown newspapers.

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