By: E&P Staff
The Houston Chronicle and the McClatchy papers have recently chosen HarvestINFO’s Marketplace Local software to create local shopping portals for their Web sites.
Marketplace Local is designed to combine traditional online classifieds with retail inventories and other forms of advertising by providing a searchable ad database.
“Our new shopping channel has been very well received. We are very excited to be providing this cutting edge ultimate local shopping marketplace to the Houston Chronicle online readers and advertisers,” Stacey Sedbrook, Director of Online Product Development at the Houston Chronicle which already launched the software, said in a statement.
The Chronicle’s implementation combined retail display ads, online-only ads, real estate listings, automobile listings, classified listings, special sections, and inserts into a searchable database of local information. Online shoppers can now search by keyword or category from a selection of all ads, including classified text ads, ads from the newspaper, and an optional advertiser inventory feed.
The McClatchy Company, which publishes 12 dailies and 17 community newspapers including the Star Tribune in Minneapolis and The Sacramento (Calif.) Bee has announced its plans to install the same software on its Web sites.
“The local marketplace is critical to the success of online newspapers,” Christian A. Hendricks, vice president, interactive media, for the McClatchy Co., said in a statement. “The appropriately named Marketplace Local provides a cornerstone on which to build that local strategy.”