‘Houston Chronicle’ to Use Click and Buy for Online Classifieds

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By: E&P Staff

The Houston Chronicle has announced that it will use AdPay’s Click and Buy Classifieds system to enhance the paper’s online classifieds.

Click and Buy is a newspaper-branded, Internet-hosted application that integrates with newspaper classified-ad entry and posting systems. It gives classified advertisers the ability to enhance their online classifieds with extended text, photos, and multimedia. Click and Buy also provides advertisers the option of selling merchandise for a fixed price, a negotiated price, or by an auction. Buyers can also make payments online.

“The classifieds are an important part of our business, and have proven attractive to online competitors. By combining our print presence and regional brand strength with the capabilities of Click and Buy, we’ll be the preferred regional portal for e-commerce,” said Stacey Sedbrook, director of online product development for the Chronicle.

The Chronicle, a Hearst newspaper, is the country’s eight-largest-circulation weekday paper. Its Web site, Chron.com, receives an average of 1.6 million page views each day.

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