How 12 News Outlets Are Innovating On Tumblr

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By: Sarah Marshall |

An increasing number of news outlets are embracing Tumblr, a site that is a mix between a blogging platform and social network.

Users post photos, videos, audio and text to a web page that has its own URL and can be viewed by non-Tumblr users. Those with Tumblr accounts can follow posts via their dashboard, much in the same way as a Facebook user follows a news feed of posts by friends and pages they have chosen to follow.

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