How a Viral Site is Helping Spain’s El País Adapt to the Internet

The Internet is awash in viral news sites trying to game social or search algorithms that try to attract eyeballs to the latest story that’s dominating users’ feeds. While many of these sites are run by shady characters, Spain’s largest newspaper, El País, has tried to create a site that marries the fun of viral sites with the trustworthiness of a legacy broadsheet.

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