When monthly magazine California Sunday started publishing on the Web last fall, it didn’t opt for CMS standbys such as WordPress or Drupal. Instead, it chose Atavist, a small publishing platform billed by media prognosticators as “the future of storytelling.”
Atavist, which launched as a platform-publisher hybrid back in 2011, hasn’t gotten the buzz of Ev Williams’ Medium, which has become the de facto platform for one-off thought pieces popular with the Twitter set. But it has caught the attention of an increasing number of publishers, which are drawn to the platform’s toolset for its ability to easily let them create eye-catching features. Call it the poor man’s Snowfall.