How Axel Springer is Reducing Its Reliance on Google Ad Tech

Axel Springer is on a mission to cut down on its dependence on Google ad tech — and it’s making progress.

In January, the German digital media giant, owner of Business Insider, Bild and other titles, completed the shift from its former waterfall-based ad tech stack used with Google in favor of using AppNexus as its ad server, into which it can plug in a variety of demand partners (including Google).

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