How Big Data Became So Big

By: Steve Lohr | New York Times

THIS has been the crossover year for Big Data — as a concept, as a term and, yes, as a marketing tool. Big Data has sprung from the confines of technology circles into the mainstream.
 
First, here are a few, well, data points: Big Data was a featured topic this year at the World Economic Forum in Davos, Switzerland, with a report titled “Big Data, Big Impact.” In March, the federal government announced $200 million in research programs for Big Data computing.

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