At media conferences it often takes a while before any one theme asserts itself. Digital Media Strategies USA ’16 bucked that trend when the first two panels of the day had the fallacy of scale for its own sake as central pillars.
Bloomberg, a media company with enormous scale of its primary audience of global business executives, has nevertheless managed to avoid the issues of scale for its own sake because of a focus on serving the tiered audiences within that overall demographic. Scott Havens is global head of digital for Bloomberg Media Group. Speaking later in the day, he explained Bloomberg’s relationship with the platforms that enable that huge scale: