How Bloomberg is Trying to Own Brexit Coverage

The British vote to withdraw from the European Union led to an avalanche of predictions of economic doom. But it’s also been a boon to publishers as the public is transfixed by the wonky details of extracting the world’s fifth-largest economy from the world’s largest second-largest economic entity.

Bloomberg Media, with a mandate to focus on verticals, is looking to take a leading position on Brexit, which will take up to three years to execute and have ramifications far beyond. Bloomberg has secured the @Brexit account on Twitter and has rolled out a daily email newsletter, Brexit Bulletin. Both bring subscribers all of Bloomberg’s Brexit coverage.

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