How Bloomberg Media Is Selling Advertisers on the News

To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content.To do that, it’s pitching a new product called Trendr. Not to be confused with Trendrr, the Twitter-owned company that tracks social media engagement around TV shows — or Tinder, the controversial dating app — Trendr is an algorithm-driven news widget that presents the most popular companies in real-time, based on how many stories Bloomberg is publishing on the topic, what’s most popular with readers and the companies’ stock prices.

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