How Bloomberg Sped Up Its Sites to Boost Pageviews Per Visit by 15 Percent

Unsexy tweaks make all the difference when it comes to page speed.

Between October and December, Bloomberg Media shifted all of its verticals to its proprietary article-template platform called Javelin. The move helped its articles load faster because Javelin utilizes a newer and more efficient internet protocol, and it allows web developers to more easily isolate problem areas and make more frequent alterations.

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