How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to branded content in the hopes of addressing their digital advertising woes. While it wasn’t quite the be-all-end-all they hoped for, many media groups are finding success with their native advertising studios, and bringing in additional revenue. One of these is Sweden-based Bonnier News Brand Studio.

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