How Brands Are Using Instagram’s New Video Upload Feature

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By: Seth Fiegerman | Mashable

The camera hovers perfectly in front of a young woman’s face as she speaks movingly about the feeling of finally being comfortable with yourself. “I always describe it as love,” she says. “You don’t know when it hits you, you don’t know how it hit you, but all of the sudden you’re in love.” Then the shot fades to a white screen and the Gap logo appears.

Although just a few seconds long, it’s effective and all the more impressive considering it appears on Instagram.

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