Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news and events coverage could well be its bread and butter.
A day before Britain voted to leave the European Union, Business Insider U.K. sat down with two economists at a local pub to answer viewers’ questions about the issue. Then, four days after the vote, the publisher went live for 90 minutes to cover a rally in Trafalgar Square held by those who voted for the U.K. to remain in the E.U. In fact, ever since “all hell broke loose,” Business Insider has gone live on Facebook every day to cover the fallout of Brexit, said Justin Maiman, head of video for Business Insider.