How CNN is ‘Future-Proofing’ Itself

On Wednesday, CNN launched a mobile app to curate a more personalized feed of business news. Last week, it hired away a crack team of BuzzFeed reporters who’ve frequently broken stories this campaign through archival research of historical interviews and video clips. Both developments—the creation of a digital product and addition of digital talent—point to a broader change that has come into clearer focus over the past year: It’s not your father’s CNN.

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