How Consumption Habits Inform Engagement

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By: John LoGioco | Digiday.com

“Build the content and they will come” is wishful thinking. If you’re a brand or publisher, you should know better than anyone that producing quality content is just the beginning. Of almost equal importance is a solid marketing plan to push your content out to the world. Publishers are leaving a lot of engagement on the table by not looking more closely at how their content is being consumed.

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