How Consumption Habits Inform Engagement

By: John LoGioco | Digiday.com

“Build the content and they will come” is wishful thinking. If you’re a brand or publisher, you should know better than anyone that producing quality content is just the beginning. Of almost equal importance is a solid marketing plan to push your content out to the world. Publishers are leaving a lot of engagement on the table by not looking more closely at how their content is being consumed.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/how-consumption-habits-inform-engagement/
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *