How Delish Nearly Doubled Its Site Traffic by Focusing on Search

These days, if publishers had to choose an algorithm to rely on, better Google than Facebook.

Take Delish, a social-first food publication born in 2015 at the height of the Facebook traffic gold rush. Delish quickly built a sizable audience—it peaked at 25 million unique visitors in October 2017, according to Comscore—on the back of high-speed recipes featuring pop culture references.

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