How Distributed Content Can Extend Reach, but Weaken Influence for News Organizations

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Among the most important developments in digital journalism in 2015 was the emerging practice of creating, distributing, and monetizing news known as “distributed content.”

What it means: News media organizations hand over their content to platforms like Facebook without linking back to their own websites so that smartphone users can get nearly instant access to the content without having to wait five to 10 seconds for it to display — an eternity for impatient mobile consumers.

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