How Do We Mend the Unspoken, Harmful Division of Newsrooms and Business Units?

There is an elephant in the newsroom. And it’s a big elephant.

It is the obvious lack of cooperation between newsrooms and business units, and we all prefer not to talk about. It’s everywhere in legacy media: in print, in radio, in television.

At conferences, I see business people of all sorts speak these two words in hushed voices, rolling their eyes: “The newsroom.” They won’t innovate. They distrust us. They are blocking our projects. They are obsessed with their own power. They do not wonder what customers want. They do not ask what needs we might have as business people.

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