How ESPN’s The Undefeated is Using Video

ESPN’s The Undefeated launched today with a focus on covering sports, news and culture from the African-American perspective. Dubbed “the Black Grantland” — after the now-defunct sports and pop culture site run by Bill Simmons — The Undefeated’s ambitions in video are equally wide and varied.

On launch day alone, the site’s original video content includes sports-related items such as a profile of a college athlete who postponed his NBA dreams in order to get a college degree, and a featurette on Marshawn Lynch tied to a longer written profile of the enigmatic retired NFL running back.

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