Forbes Media is nearly 100 years old, but that doesn’t mean the company plans to rest on its laurels. Rather, the brand has been consistently getting out in front of new challenges, and it seems to be working.
An internal memo from CEO and executive chairman Mike Perlis, regarding the company’s H1 2016 business highlights, emphasized the success of this strategy. Mobile traffic to Forbes.com increased 30 percent and mobile ad revenues jumped 60 percent. Forbes’ native advertising platform BrandVoice — which notoriously put an ad on the cover of Forbes last year — has seen digital ad revenues increase more than 50 percent.