How Fusion, Complex and Other Publishers are Using Facebook Messenger Bots

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It’s been two months since Facebook Messenger opened up a bot platform to outside companies, and several publishers have thrown bots up, eager for the chance to interact with Messenger’s 900 million users. What they’ve learned is that a simple bot is easy to make, but making it good is hard work. Facebook also hasn’t sorted out how it will promote the bots to users or share overall user data, making it hard for developers to get them discovered and know how they’re doing. Facebook also hasn’t allowed them to monetize the bots, either.

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