How Gizmodo Media Group Finds New Verticals to Launch

Gizmodo Media Group is trying to get bigger by thinking smaller. Last week, the Univision-owned unit launched Offspring, a parenting channel under Lifehacker, its service-oriented site. It’s the second vertical Gizmodo launched this year after Compete, about e-sports, came in February, for a total of nearly 40. Gizmodo, formerly Gawker Media, said it plans to launch more this year, but declined to give a firm number.

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