How Google is Quietly Experimenting in New Ways for Readers to Access Publishers’ Content

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By: Justin Ellis | Nieman Journalism Lab

Google appears to be experimenting with a new paywall-esque content roadblock for publishers, and it’s not One Pass. For lack of a better name, let’s call it a “survey wall,” because instead of dollars the system asks readers a question before they can move on to continue reading what they like.

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