How Google’s ‘Penguin’ Update Will Change Publishing, for the Better

Follow by Email
Visit Us

By: Yaron Galai |

Over the past decade, the publishing industry been swinging on a pendulum created by the effects of search engine optimization (SEO). In the old, primarily print days, the most successful publishers were those that could produce great content for a specific audience and keep that audience engaged via subscriptions or at the newsstands. More recently, the kings of publishing were those that could best engage web crawlers and monetize their sites through a windfall of free search traffic.

Leave a Reply

Your email address will not be published. Required fields are marked *