How Hearst is Building an ‘Experiences’ Business

Hearst Magazines president Troy Young has been fond of describing his company’s modernization process as going from “months to moments.” Now there’s a new route for doing that: creating unique experiences tied to Hearst titles.

The company is just taking the wraps off a new eight-person experiential division that is charged with producing fresh experiences for consumers for all 35 Hearst and Hearst Autos titles.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *