How Hearst’s Product Team Helps Build Audience, Revenues

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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, told participants at WAN-IFRA’s recent Digital Media North America conference in New York City.

“My team’s job, in no small part, is to ensure a business future for the company. We do that by growing audiences and growing revenue..”

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