How Important Are All Those Ugly Tweet Buttons to News Sites?

By: Joshua Benton | Nieman Journalism Lab

News sites today are pockmarked with sharing buttons, those little “tweet this” or “like that” rectangles attached to seemingly every story these days.
 

In some ways, it’s not as bad as it used to be, when there were more social networks making a plausible claim on people’s attention. (Digg that!) But even in a world that’s mostly shaken out to Facebook and Twitter — plus maybe Google+ if you’re generous, or LinkedIn if you write about business, or Pinterest if you’re about shopping or food, or…sigh. Well, even in a world that’s mostly shaken out to a few social networks, those buttons are still a less than appealing set of warts on the body hypertext.

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