How Liberation’s New Paywall Increased Subscribers by 10 Percent Over the Summer

French daily newspaper Libération has shifted its approach to its paywall, loosening it up for its most loyal readers, and the publisher reports that the new iteration is seeing results.

Since July, visitors to the news site have been served a message saying they have seven more visits before they need to subscribe to access more content. During each visit, they can read multiple articles, encouraging readers to stay longer on site. According to the publisher, the average subscriber session length is 11 minutes 50 seconds. For non-subscribers, it drops to 3 minutes 11 seconds.

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