How Local Publishers Can Take Advantage of Mobile News Boom

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By: Amy Gahran | PBS MediaShift

A recent major Pew study of mobile news users offers context that could help community news publishers hone their mobile strategy. In “The Future of Mobile News,” published earlier this month, the Pew Research Center’s Project on Excellence in Journalism offers evidence that news publishers should focus their mobile strategy on the mobile web, rather than downloadable platform-specific “native” apps.

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