How Memberships Can Work for Non-Profit Journalism

In June, non-profit news outlet Mother Jones published a 35,000-word investigation, complete with charts, graphs and six videos, detailing the experience of its reporter Shane Bauer who spent four months as a guard in a US private prison.

The feature had a big impact on more than one level, but the investigation which cost roughly $350,000 to produce only brought in $5,000 from banner ads.

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