How Mic is Using Facebook Live

On the night of May 1, the Serbian Orthodox Cathedral of St. Sava Church in Manhattan caught fire — and Celeste Katz, a reporter based in New York, was on it. She went straight to the scene and started recording footage live, for Facebook.

This would have all made perfect sense if Katz was a metro reporter for one of the city’s daily tabloids. But she is, in fact, senior political correspondent for Mic, a national millennial-focused news publication. So why did she film a local church fire for Facebook Live? “We’ve embraced it at the desk level,” said Cory Haik, chief strategy officer for Mic.

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