How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch.

MyLondon merged two existing titles, Get West London and Croydon Advertiser, under a new banner. The website seeks to cover the entirety of the capital, from Central London to the outskirts and all the boroughs in between.

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