How NBC News Created a Design System and Publishing Platform for Digital Verticals — From the Outside In

This is the story of how we created three new digital verticals, MACH, BETTER and the soon-to-be-launched THINK, while also laying the foundation for a new multi-brand design system, performant and flexible publishing platform, as well as faster development processes all around. It’s a journey from product ideation and validation all the way through to scalable design and development.

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