How New York Media Drives Direct Traffic to its Verticals

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When New York Media launched its first vertical media property, Grub Street, in 2006, it was all about publishing content geared toward Google search. But while New York Media is still launching verticals, the way it finds audiences for them has changed.

New York Media has seven verticals, including the tech-focused Select All, relationship and science vertical The Science of Us, and shopping guide The Strategist. Their editorial teams account for 28 percent of the company’s head count.

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